Giffard in Atlanta, GA

The Zero Co. is Atlanta's first dedicated non-alcoholic bottle shop, opened in December 2022 in the Poncey-Highland neighborhood by Cory and Malory Atkinson, the husband-and-wife team behind nearby Elemental Spirits Co. The shop grew out of the rapidly growing zero-proof section at Elemental and stocks more than 500 non-alcoholic products — spirit alternatives, de-alcoholized wines, NA beers, and ready-to-drink cans — alongside locally made shrubs, vinegars, bitters, and elixirs. A bar-cart sample station lets customers taste before buying, and the space hosts tastings and events. Carried brands include Ghia, Seedlip, Lyre's, Wilderton, Ritual Zero Proof, De Soi, Three Spirit, Free Spirits, Athletic Brewing, and more. As co-owner Malory Atkinson put it, the goal was a "warm and welcoming" space for all kinds of drinkers and non-drinkers.