De Soi in Atlanta, GA

The Zero Co. is Atlanta's first dedicated non-alcoholic bottle shop, opened in December 2022 in the Poncey-Highland neighborhood by Cory and Malory Atkinson, the husband-and-wife team behind nearby Elemental Spirits Co. The shop grew out of the rapidly growing zero-proof section at Elemental and stocks more than 500 non-alcoholic products — spirit alternatives, de-alcoholized wines, NA beers, and ready-to-drink cans — alongside locally made shrubs, vinegars, bitters, and elixirs. A bar-cart sample station lets customers taste before buying, and the space hosts tastings and events. Carried brands include Ghia, Seedlip, Lyre's, Wilderton, Ritual Zero Proof, De Soi, Three Spirit, Free Spirits, Athletic Brewing, and more. As co-owner Malory Atkinson put it, the goal was a "warm and welcoming" space for all kinds of drinkers and non-drinkers.

Soberish is an alcohol-free bottle shop and wellness boutique in Atlanta's Kirkwood neighborhood, founded in August 2023 by real estate attorney and entrepreneur Mehrnush Saadat. Built around the idea that "sober" means something different to everyone, the shop curates a predominantly women-owned selection of non-alcoholic spirits, de-alcoholized wines, aperitifs, and zero-proof beer alongside cannabis and CBD wellness products, barware, and gifts. Saadat personally vets ingredients for natural, low-sugar quality, and the store leans heavily on education, hosting weekly Saturday tastings so guests can sample before buying. Confirmed brands on the shelves include St. Agrestis (Phony Negroni), Lyre's, De Soi, Figlia, and Best Day Brewing. After celebrating its first anniversary in 2024, Soberish expanded with a second location at Serenbe in Chattahoochee Hills.