Soberish

Soberish is an alcohol-free bottle shop and wellness boutique in Atlanta's Kirkwood neighborhood, founded in August 2023 by real estate attorney and entrepreneur Mehrnush Saadat. Built around the idea that "sober" means something different to everyone, the shop curates a predominantly women-owned selection of non-alcoholic spirits, de-alcoholized wines, aperitifs, and zero-proof beer alongside cannabis and CBD wellness products, barware, and gifts. Saadat personally vets ingredients for natural, low-sugar quality, and the store leans heavily on education, hosting weekly Saturday tastings so guests can sample before buying. Confirmed brands on the shelves include St. Agrestis (Phony Negroni), Lyre's, De Soi, Figlia, and Best Day Brewing. After celebrating its first anniversary in 2024, Soberish expanded with a second location at Serenbe in Chattahoochee Hills.

“I, especially as the founder, take health and wellness at the forefront of what we do, so I vet the ingredients to make sure that all the products we carry are as natural as possible.”

— Mehrnush Saadat, Soberish founder

Decaturish, 2024 →

Non-alcoholic brands they serve

Location

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