Swift Soho
NA Program Strength is an editorial assessment based on publicly available menu data. See methodology.
12 Old Compton St, London W1D 4TQ
Swift opened on Old Compton Street in November 2016, taking over the site of the long-running Soho drinking den Lab. It is the work of Bobby Hiddleston and Mia Johansson — a bartending couple who met while working at the celebrated (now-shuttered) Milk & Honey — in partnership with Edmund Weil and Rosie Stimpson, the team behind the acclaimed Nightjar and Oriole. The name is a promise: an upstairs bar built for a quick, well-made drink before dinner or the theatre, no booking required. It has since grown into a small group, with further Swift bars in Shoreditch and Borough, and is a near-permanent fixture on the World's 50 Best Bars list.
The Soho original is really two bars in one. The ground-floor room is bright, compact and briskly run, with a menu of aperitivos, wines, low-ABV serves and non-alcoholic cocktails poured over hand-cut clear ice with minimal garnish. Downstairs is a darker, reservations-only basement lounge with leather booths, an enormous whisky collection (more than 300 bottles across a 68-page list) and live jazz on Tuesday and Sunday evenings. Cocktails on the ground floor are grouped by character — Bright, Delicate, Rich and Stiff — so you order by mood rather than by base spirit.
The alcohol-free options sit inside those same categories rather than being exiled to an afterthought, each marked "0%" and priced around £9. The 0% Working Holiday is the effervescent, juicy one: Atopia spiced-citrus distillate lengthened with hops, passion fruit, pink grapefruit sherbet and sparkling green tea. The 0% Rock Garden is the short, zesty sour — Atopia spiced citrus and Seedlip Spice 94 shaken with almond, lemon and egg white for a properly foamed texture. Both lean on Swift's house sherbets and the same clarified, clean-glass presentation as the full-strength list, so they read as considered cocktails rather than fruit juice. The upstairs menu also carries non-alcoholic beer, alcohol-free wine and a rotating aperitivo section, and the bar team will build off-menu zero-proof serves on request.
Non-alcoholic menu: what to order
- 0% Working Holiday
- 0% Rock Garden
Menus change — see the current full menu on Swift Soho's website.
“The non-alcoholic section of this Soho spot's menu is packed full of fun and interesting drinks.”— The Infatuation, "Where To Go For A Drink When You're Not Drinking"The Infatuation →
Non-alcoholic brands they serve
House-crafted NA cocktails
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