Athletic Brewing in San Diego, CA

Monday Morning is San Diego's first exclusively non-alcoholic bottle shop and tasting room, opened in Pacific Beach in late 2024 by founder Zane Curtis after he embraced a sober lifestyle. The shop stocks more than 500 zero-proof products — non-alcoholic beer (IPAs, lagers, stouts, sours, wheat), dealcoholized wine, spirit alternatives (gin, whiskey, tequila, rum), ready-to-drink mocktails, and functional drinks with adaptogens and nootropics — across 50-plus brands including Athletic, Bravus, Partake, Seedlip, and Ritual. A tasting bar lets customers sample anything before buying, with staff guiding selections. Curtis's business also handles NA distribution, custom recipes, staff training, and events, and in January 2026 it opened a second location in Ocean Beach.

Monday Morning is a fully alcohol-free bottle shop and tasting bar in Ocean Beach, the second San Diego location from founder Zane Curtis, opened January 2, 2026 at 4967 Newport Ave inside the OB Business Center — on the one-year anniversary of the original Pacific Beach store. It stocks more than 500 zero-proof products: non-alcoholic beer, dealcoholized wine, spirit alternatives, ready-to-drink mocktails, and functional drinks across 50-plus brands including Athletic, Bravus, Partake, Seedlip, and Ritual. A tasting bar lets customers try anything before buying, and because the OB space is compact, the team opens the windows to serve the boardwalk. It's a genuine alcohol-free retail-and-tasting destination steps from the beach.

Herb & Sea is a modern seafood restaurant in downtown Encinitas, steps from Moonlight State Beach, opened in November 2019 as the coastal sister to Brian Malarkey's Herb & Wood (both run by Puffer Malarkey Collective). The kitchen focuses on wood-fired cooking and sustainably sourced local fish, and that seasonal approach carries into a rotating beverage program with a dedicated "Spirit Free" section. Current named zero-proof drinks include "Luke, I Did It Again" (hibiscus tea, strawberry, vanilla, lemon, soda) and a Pentire N/A cocktail offered as a spritz, dirty martini, or rosemary and tonic, plus Kollo single-origin iced tea; NA beer options include Athletic Brewing's Run Wild IPA. A lively beach-town spot where non-drinkers get composed builds rather than an afterthought.