Monday Morning
NA Program Strength is an editorial assessment based on publicly available menu data. See methodology.
1854 Garnet Ave, San Diego, CA 92109
Monday Morning is San Diego's first exclusively non-alcoholic bottle shop and tasting room, opened in Pacific Beach in late 2024 by founder Zane Curtis after he embraced a sober lifestyle. The shop stocks more than 500 zero-proof products — non-alcoholic beer (IPAs, lagers, stouts, sours, wheat), dealcoholized wine, spirit alternatives (gin, whiskey, tequila, rum), ready-to-drink mocktails, and functional drinks with adaptogens and nootropics — across 50-plus brands including Athletic, Bravus, Partake, Seedlip, and Ritual. A tasting bar lets customers sample anything before buying, with staff guiding selections. Curtis's business also handles NA distribution, custom recipes, staff training, and events, and in January 2026 it opened a second location in Ocean Beach.
“I joke that my drinking problem materialized into sobriety for San Diego.”— Zane Curtis, Monday Morning founderTimes of San Diego, 2026 →