Midnight Cowboy
NA Program Strength is an editorial assessment based on publicly available menu data. See methodology.
313 E 6th St, Austin, TX 78701
Midnight Cowboy is one of Austin's oldest and most well-known speakeasies, opened in 2012 in a 313 E 6th Street building that previously housed a brothel masquerading as a massage parlor — Midnight Cowboy Modeling Oriental Massage — and the venue embraces that history rather than hiding it. Entry is by reservation only: guests receive a code name from a Prohibition-era bartender (e.g. Harry Craddock), then push the corresponding button at the unmarked door, ring the bell, and are escorted to one of nine intimate booths for a one-to-two-hour cocktail experience. Drinks are crafted tableside via a bar cart with theatrical presentation, and recent menus have followed themed concepts (a tarot-inspired menu, for example) that span stirred classics, martinis, sours, tiki variations, and zero-proof creations. ATX Today's January 2026 Austin mocktails roundup specifically highlights Midnight Cowboy's zero-proof program, which uses alcohol-free gin and whiskey to build full cocktail experiences rather than juice-based mocktails. Cocktails are $14–$16, with discounts for ordering multiples of the same drink. Located in the heart of 6th Street nightlife, Midnight Cowboy is the quiet, intentional exception on an otherwise raucous block.
“This Downtown speakeasy offers a zero-proof menu in a moody setting, with alcohol-free gin and whiskey drinks.”— ATX TodayATX Today →
Non-alcoholic brands they serve
House-crafted NA cocktails