Ready-to-Drink
Curious Elixirs
Bottled non-alcoholic cocktails meant to be poured over ice. Curious No. 2 (NA Aperol Spritz) and No. 4 (NA Dark & Stormy) are the most-served.
- Type
- Ready-to-Drink
- ABV
- 0.0% ABV (100% booze-free)
- Calories
- Curious No. 2: 40 calories per serving (~2.3 servings per 340 mL bottle)
- Format
- Glass bottles (340 mL / 11.5 oz, ~2 servings each); select flavors (No. 1, No. 4) also in mini cans, and No. 6 / No. 7 in 4-packs
- Made in
- Hudson Valley, New York, USA
- Since
- 2015
Curious Elixirs is one of the earliest ready-to-drink non-alcoholic cocktail brands in the U.S., founded in 2015 by JW (John) Wiseman after he began cutting back on alcohol and started tinkering with booze-free drinks in his Hudson Valley, New York kitchen. The company launched before the broader "sober-curious" movement took hold and helped define the premium NA cocktail category, building a loyal subscription-based following.
The cocktails are made with organic juices, herbs, spices, roots and botanicals and contain no refined sugar, with Wiseman approaching the recipes as a bartender would — building complexity through layered botanicals and balancing bitter and sweet. Many elixirs are dosed with functional adaptogens and herbs (such as damiana, rhodiola and gentian root at roughly 200 mg per serving / 400 mg per bottle) tied to relaxation or mood, and the brand emphasizes clean labels free of natural flavors, preservatives and unnecessary additives.
The lineup is sold as numbered elixirs (No. 1 through No. 9, plus a Lion's Mane lager) spanning classic cocktail riffs — a Pomegranate Negroni (No. 1), a spicy pineapple margarita-meets-Dark & Stormy (No. 2), a cucumber-lavender Gin & Tonic (No. 3) and a blood-orange Sicilian Spritz (No. 4), among others. Products ship in roughly 340 mL (11.5 oz) bottles holding about two servings, with mini cans and 4-packs available for select flavors. Curious Elixirs has been named a New York Times "Best Non-Alcoholic Drinks" pick.
Curious Elixirs lineup
- Curious No. 1 (Pomegranate Negroni)
- Curious No. 2 (Spicy Pineapple Margarita / Dark & Stormy)
- Curious No. 3 (Cucumber Lavender Gin & Tonic)
- Curious No. 4 (Blood Orange Sicilian Spritz)
- Curious No. 5 (Smoked Cherry)
- Curious No. 6 (Tropical Pina Colada)
- Curious No. 7 (Sparkling Blanc de Blancs)
- Curious No. 8 (Berry Digestif)
- Curious No. 9 (Oaked Chardonnay)
- Curious Zero (Lion's Mane Lager)
Recognition: Named a New York Times "Best Non-Alcoholic Drinks" pick
“The adaptogens are calming and gave me a slight buzzy, relaxed feeling.”— The Good Trade reviewThe Good Trade →
Where to drink Curious Elixirs
7 verified venues pour Curious Elixirs.
Good News Bar
Hillcrest
Good News Bar is San Diego's first dedicated 100% alcohol-free bar, opened in July 2025 in Hillcrest by married former bartenders Crystal and Kaylee Clark, who left drinking behind in recovery and built a daytime-to-evening venue with an integrated non-alcoholic bottle shop. By day it serves coffee, tea, functional cocktails, and pastries; by night it pours "functional" cocktails built around adaptogens, nootropics, nervines, kava, and hemp-derived CBD (mostly 0.0% ABV) alongside "free-spirited" cocktails (under 0.5% ABV) that reimagine classics with non-alcoholic spirits, plus dealcoholized wines and NA beers. Signature zero-proof drinks include The Merry Go Round, The Woods, Deborah Downer, and Goosebumpz. It's an inclusive, sober and sober-curious space with trivia, live music, and DJ nights.
In Good Spirits
West Town
In Good Spirits is a dedicated non-alcoholic bottle shop, bar, and community space in Chicago's West Town, opened on July 15, 2023 by engaged couple Adriana Gaspar and Hector Diaz. The two ran sober pop-ups around the city before securing a permanent storefront; both came to the alcohol-free life through personal experience — Gaspar stopped drinking after losing her father to COVID-19, and Diaz cut back following a kidney cancer diagnosis. The shop sells zero-proof beers, wines, spirits, aperitifs, functional drinks, and RTDs to take away or drink in, alongside a rotating menu of handmade mocktails. Beyond retail it functions as a third space, hosting sober supper clubs with local restaurants, book swaps, mocktail-making workshops, brand tastings, sound meditations, walking clubs, and Lotería nights. It is among Chicago's first standalone non-alcoholic bottle shops.
Listen Bar
Williamsburg
A pioneering alcohol-free bar that runs as a roving pop-up across NYC venues, with musician bartenders and a fully zero-proof craft cocktail program. One of the original templates for the modern NA bar scene, it has no fixed physical location.
Minus Moonshine
Prospect Heights
Minus Moonshine is a fully alcohol-free bottle shop in Prospect Heights, Brooklyn, opened in summer 2021 by founder Apryl Electra Storms — making it one of New York City's earliest dedicated zero-proof package shops. From the street it reads like a neighborhood liquor store, but every bottle is non-alcoholic: NA beer, wine, spirits, aperitifs, mixers, bitters, and adaptogenic "potions." Inventory spans well-known zero-proof names including Ghia, Seedlip, Lyre's, Kin Euphorics, and Curious Elixirs, alongside NA wines and CBD/adaptogen spritzers, with prices reported from about $2 to $56. Storms, who is queer and non-binary, built the shop around the idea of "drink what you love" — offering non-alcoholic versions of whiskey, wine, and aperitivo for sober and sober-curious customers. Beyond retail, the store runs regular weekend tastings and community meetups, including sober-curious parent groups, queer-friends gatherings, singles nights, and meditation sessions. A second location opened in Greenpoint in 2025.
CORK, The Wine Shop at COOK
Rittenhouse
CORK, The Wine Shop at COOK is a curated bottle shop on South 20th Street near Rittenhouse Square, opened in late 2020 by restaurateur Audrey Claire Taichman as a retail companion to her adjacent Audrey Claire COOK demonstration kitchen. Alongside 120-plus hard-to-find wines, vermouths, ciders, and bottled cocktails, CORK has built one of the Philadelphia region's largest non-alcoholic selections, branding itself "Dry Bar Headquarters." Per a 2023 Philadelphia Inquirer feature, buyer Michelle Flisek said the store carries more than 100 varieties of zero-proof items, including Ritual Zero Proof spirits, Lyre's Aperitif Rosso, Spiritless tequila alternative, and canned Ghia apéritifs. The shop's own "Zero Proof Selections" guide also highlights Curious Elixir No. 4 and TÖST sparkling. Rounding out the inventory are mixers, bitters, snacks, and barware — a top regional source for NA bottles rather than a dedicated alcohol-free venue.
Greenhouse
Tampa Heights, Tampa
Greenhouse is a fully non-alcoholic hi-fi "listening bar" that operates inside Tampa Heights' Elevation Coffee Roasters — billed as Tampa's first booze-free music spot. Launched in July 2025, it runs as a sober "third space" on curated vinyl nights (typically Friday evenings), serving craft zero-proof cocktails built on Ritual, Seedlip, and Curious Elixirs alongside non-alcoholic beer and wine, while a high-fidelity analog system plays new and old funk and soul. The room is designed so the main activity is listening, not drinking.
Seaworthy
CBD (Ace Hotel)
Seaworthy is an oyster bar inside the Ace Hotel in New Orleans' Central Business District, set in a restored 19th-century townhouse on Carondelet Street and open since 2016. It built its reputation on wild-caught, sustainably harvested oysters from the Gulf and both coasts, plus an acclaimed cocktail program. Within that program sit a handful of zero-proof options: Curious Elixirs No. 1, a non-alcoholic riff on a Negroni made with rhodiola and pomegranate, and a Lyre's Amalfi Spritz, plus lower-ABV "session" cocktails for guests cutting back. The New Orleans tourism board has singled out Seaworthy for its mocktail program, and daily happy hour runs 4–6pm.
Frequently asked about Curious Elixirs
Curious Elixirs is a ready-to-drink non-alcoholic cocktail made in Hudson Valley, New York, USA with 0.0% ABV (100% booze-free) ABV. Bottled non-alcoholic cocktails meant to be poured over ice. Curious No. 2 (NA Aperol Spritz) and No. 4 (NA Dark & Stormy) are the most-served.