Ready-to-Drink
Curious Elixirs
Bottled non-alcoholic cocktails meant to be poured over ice. Curious No. 2 (NA Aperol Spritz) and No. 4 (NA Dark & Stormy) are the most-served.
- Type
- Ready-to-Drink
- ABV
- 0.0% ABV (100% booze-free)
- Calories
- Curious No. 2: 40 calories per serving (~2.3 servings per 340 mL bottle)
- Format
- Glass bottles (340 mL / 11.5 oz, ~2 servings each); select flavors (No. 1, No. 4) also in mini cans, and No. 6 / No. 7 in 4-packs
- Made in
- Hudson Valley, New York, USA
- Since
- 2015
Curious Elixirs is one of the earliest ready-to-drink non-alcoholic cocktail brands in the U.S., founded in 2015 by JW (John) Wiseman after he began cutting back on alcohol and started tinkering with booze-free drinks in his Hudson Valley, New York kitchen. The company launched before the broader "sober-curious" movement took hold and helped define the premium NA cocktail category, building a loyal subscription-based following.
The cocktails are made with organic juices, herbs, spices, roots and botanicals and contain no refined sugar, with Wiseman approaching the recipes as a bartender would — building complexity through layered botanicals and balancing bitter and sweet. Many elixirs are dosed with functional adaptogens and herbs (such as damiana, rhodiola and gentian root at roughly 200 mg per serving / 400 mg per bottle) tied to relaxation or mood, and the brand emphasizes clean labels free of natural flavors, preservatives and unnecessary additives.
The lineup is sold as numbered elixirs (No. 1 through No. 9, plus a Lion's Mane lager) spanning classic cocktail riffs — a Pomegranate Negroni (No. 1), a spicy pineapple margarita-meets-Dark & Stormy (No. 2), a cucumber-lavender Gin & Tonic (No. 3) and a blood-orange Sicilian Spritz (No. 4), among others. Products ship in roughly 340 mL (11.5 oz) bottles holding about two servings, with mini cans and 4-packs available for select flavors. Curious Elixirs has been named a New York Times "Best Non-Alcoholic Drinks" pick.
Curious Elixirs lineup
- Curious No. 1 (Pomegranate Negroni)
- Curious No. 2 (Spicy Pineapple Margarita / Dark & Stormy)
- Curious No. 3 (Cucumber Lavender Gin & Tonic)
- Curious No. 4 (Blood Orange Sicilian Spritz)
- Curious No. 5 (Smoked Cherry)
- Curious No. 6 (Tropical Pina Colada)
- Curious No. 7 (Sparkling Blanc de Blancs)
- Curious No. 8 (Berry Digestif)
- Curious No. 9 (Oaked Chardonnay)
- Curious Zero (Lion's Mane Lager)
Recognition: Named a New York Times "Best Non-Alcoholic Drinks" pick
“The adaptogens are calming and gave me a slight buzzy, relaxed feeling.”— The Good Trade reviewThe Good Trade →
Where to drink Curious Elixirs
10 verified venues pour Curious Elixirs.
Good News Bar
Hillcrest
Good News Bar is San Diego's first dedicated 100% alcohol-free bar, opened in Hillcrest in mid-July 2025 with an integrated non-alcoholic bottle shop. The concept was created by married former bartenders Kaylee and Crystal Clark, who left drinking behind in recovery; since August 2025 the bar has been operated by its majority owner, Ality Richardson. It is named after Mac Miller's song "Good News" and frames itself around raising awareness of addiction and mental health. The house line is coffee by day, cocktails by night, community always: mornings bring coffee, tea, functional cocktails and freshly baked pastries, while evenings run "functional" cocktails built around adaptogens, nootropics, nervines, kava and hemp-derived CBD alongside "free-spirited" builds that reimagine classics with non-alcoholic spirits, plus apéritifs, dealcoholized wines, NA beers and cider. Signature zero-proof drinks include The Merry Go Round, The Woods, Deborah Downer and Goosebumpz. Trivia, live music and DJ nights fill the calendar.
In Good Spirits
West Town
In Good Spirits is a dedicated non-alcoholic bottle shop and community space in Chicago's West Town, opened on July 15, 2023 by couple Adriana Gaspar and Hector Diaz. The two ran sober pop-ups around the city before securing a permanent storefront; both came to the alcohol-free life through personal experience — Gaspar stopped drinking after losing her father to COVID-19, and Diaz cut back following a kidney cancer diagnosis. The shelves carry zero-proof beer, wine, spirits, aperitifs, functional and hemp drinks, and RTDs to take away, with local delivery and online pick-up ordering. This is a shop rather than a bar — drinks are sold to go, not poured to sit with. Beyond retail it works as a third space, and the events calendar is the reason to plan a visit: sober supper clubs with local restaurants, zero-proof cocktail workshops, 'POUring' brand tastings with producers such as Copenhagen Sparkling Tea Co. and Kolonne Null, book swaps, artist showcases, sound meditations, and Lotería nights. It is Chicago's longest-running non-alcoholic shop.
Listen Bar
Williamsburg
IMPORTANT — LISTEN BAR APPEARS TO BE DORMANT. It is a pioneering alcohol-free bar that has always run as a roving pop-up rather than a fixed venue, founded by Lorelei Bandrovschi after a friend dared her to spend a month without drinking, and first opened in October 2018 as a five-day proof-of-concept in an empty South Williamsburg bar space. Staffed by musician bartenders, it became one of the original templates for the modern non-alcoholic bar and drew national press. As of August 2026, however, we can find no confirmed activity dated later than January 2025: the newest entry on its own events page is the Good AF Awards 2025, and no 2026 edition or event appears anywhere. Its website and Instagram both remain live and are written in the present tense, which is not the same as being open. Documented signature drinks have included Actual Sunshine, created by Eamon Rockey, and Dollar Slice, by Aaron Polsky, alongside Athletic Brewing beer and Pilot Kombucha on tap. Check before planning around it.
Minus Moonshine
Prospect Heights
Minus Moonshine is a fully alcohol-free bottle shop in Prospect Heights, Brooklyn, opened in 2021 by founder Aqxyl Storms — making it one of New York City's earliest dedicated zero-proof package shops. From the street it reads like a neighborhood liquor store, but every bottle is non-alcoholic: NA beer, wine, spirits, aperitifs, mixers, bitters, and adaptogenic "potions." Inventory spans well-known zero-proof names including Ghia, Seedlip, Kin Euphorics, and Curious Elixirs, alongside NA wines and CBD/adaptogen spritzers. The shop is Queer, Trans-Nonbinary, Indigenous and Autistic owned, and is built around the idea of "drink what you love" — non-alcoholic whiskey, wine and aperitivo for sober and sober-curious customers, rather than substitutes framed as compromises. A second Brooklyn shop is open in Greenpoint, at 257 Driggs Ave.
Minus Moonshine
Greenpoint
The second Minus Moonshine bottle shop, on the corner of Driggs Avenue and Eckford Street in Greenpoint, Brooklyn. Like the original Prospect Heights store it is entirely alcohol-free: NA beer, wine, spirits, aperitifs, ready-to-drink cocktails, mixers and bitters, from a stock list the shop has been building since 2021 that includes Ghia, Seedlip, Kin Euphorics and Curious Elixirs. Minus Moonshine is Queer, Trans-Nonbinary, Indigenous and Autistic owned, and founder Aqxyl Storms has run both shops on a "drink what you love" premise — zero-proof versions of the drinks people actually miss, rather than substitutes framed as compromises. Open seven days a week, with same-day local delivery on orders placed online before 5pm.
Spirited Away
Chelsea
Spirited Away was America's first booze-free bottle shop and it is still the most complete one in New York, now on Eighth Avenue in Chelsea after starting life on Mott Street. Nothing on the shelves contains meaningful alcohol. The buy runs past 100 brands — Seedlip and Ritual Zero Proof alongside Ghia and The Pathfinder, Copenhagen Sparkling Tea, Unified Ferments, non-alcoholic wines from Sovi and Prima Pave, plus beers, bitters, shrubs, amari, mixers and ready-to-drink cocktails. It opens noon to 8pm every day of the week and delivers across Manhattan, free over $100. The shop is not just retail: it runs in-store tastings and events, which for a lot of people is the low-pressure way into the category.
CORK, The Wine Shop at COOK
Rittenhouse
CORK, The Wine Shop at COOK is a curated bottle shop on South 20th Street near Rittenhouse Square, opened in late 2020 by restaurateur Audrey Claire Taichman as a retail companion to her adjacent Audrey Claire COOK demonstration kitchen. Alongside 120-plus hard-to-find wines, vermouths, ciders, and bottled cocktails, CORK has built one of the Philadelphia region's largest non-alcoholic selections, branding itself "Dry Bar Headquarters." Per a 2023 Philadelphia Inquirer feature, buyer Michelle Flisek said the store carries more than 100 varieties of zero-proof items, including Ritual Zero Proof spirits, Lyre's Aperitif Rosso, Spiritless tequila alternative, and canned Ghia apéritifs. The shop's own "Zero Proof Selections" guide also highlights Curious Elixir No. 4 and TÖST sparkling. Rounding out the inventory are mixers, bitters, snacks, and barware — a top regional source for NA bottles rather than a dedicated alcohol-free venue.
Greenhouse
Tampa Heights, Tampa
Greenhouse is a fully non-alcoholic hi-fi "listening bar" that operates inside Tampa Heights' Elevation Coffee Roasters — billed as Tampa's first booze-free music spot. Launched in July 2025, it runs as a sober "third space" on curated vinyl nights (typically Friday evenings), serving craft zero-proof cocktails built on Ritual, Seedlip, and Curious Elixirs alongside non-alcoholic beer and wine, while a high-fidelity analog system plays new and old funk and soul. The room is designed so the main activity is listening, not drinking. Sessions are event-based rather than continuous, so check the schedule before travelling; the same address trades as a coffee roaster by day.
NØLO
Downtown, Asheville
NØLO is Western North Carolina's dedicated non-alcoholic bottle shop — "adult beverages, without the booze" — curating NA beer, wine, spirits, functional drinks, RTD cocktails, and mixers, with in-store tastings and pop-ups for the sober and sober-curious. After losing its original storefront to Hurricane Helene, it is rebuilding a physical presence inside Atomic Furnishing on Broadway under owners Jen & Jason while continuing tastings and online sales, so it is worth confirming in-store hours before a special trip.
Seaworthy
CBD (Ace Hotel)
Seaworthy is an oyster bar and seafood restaurant in a restored 1832 cottage on Carondelet Street in New Orleans' Central Business District, open since 2016. NOTE: it sits inside the hotel formerly known as the Ace Hotel New Orleans, which was rebranded The Barnett in 2024 and now operates under JdV by Hyatt — the restaurant kept its own name and continues to trade there. It built its reputation on wild-caught, sustainably harvested oysters from the Gulf and both coasts, plus an acclaimed cocktail program; executive chef James Whitehead came from sister property Maison de la Luz. Within the drinks list sit a handful of zero-proof options: Curious Elixirs No. 1, a non-alcoholic riff on a Negroni made with rhodiola and pomegranate, and a Lyre's Amalfi Spritz. Prices for the zero-proof drinks are not published online. Open 4pm to 10pm Sunday to Thursday and to 11pm Friday and Saturday, with an oyster happy hour daily from 4 to 6.
Frequently asked about Curious Elixirs
Curious Elixirs is a ready-to-drink non-alcoholic cocktail made in Hudson Valley, New York, USA with 0.0% ABV (100% booze-free). Bottled non-alcoholic cocktails meant to be poured over ice. Curious No. 2 (NA Aperol Spritz) and No. 4 (NA Dark & Stormy) are the most-served.
Spirit-forward, bittersweet and botanical booze-free craft cocktails made with no refined sugar, built on organic juices, herbs, spices, roots and adaptogens; styles range from a spicy pineapple-margarita riff to a bitter blood-orange spritz.
Curious No. 2: 40 calories per serving (~2.3 servings per 340 mL bottle). Always check the label for the exact figure on the specific product and serving size.
0.0% ABV (100% booze-free). Formulations can vary by market — always check the label for the exact figure.
We list 10 verified venues pouring Curious Elixirs, across New York, Chicago, Philadelphia, San Diego, New Orleans, Tampa, Asheville. Curious Elixirs is also widely available to buy online and at non-alcoholic bottle shops.
Other ready-to-drink non-alcoholic cocktails worth trying include Mocktail Club, Better Rhodes, Parch. Each has its own profile — browse them to compare.