Mocktail Club

Mocktail Club is a premium ready-to-drink non-alcoholic cocktail brand founded in 2019 by Pauline Idogho and based in Washington, D.C. The drinks are fully zero-proof (0% ABV) and built on real fruit juices, superfruits and vinegar-based shrubs, sweetened with organic agave and monk fruit rather than refined sugar. Each lightly sparkling 12 fl oz (355ml) can carries roughly 80 calories (about 40 per serving) and the products are gluten-free, vegan, non-GMO and free of artificial flavors, colors and preservatives.

The lineup is "inspired by global travel," with each flavor evoking a destination: Havana Twist (lime, cucumber and mint shrub with cardamom and clove, a mojito-style profile), Manhattan Berry (blackberry, pear shrub and ginger), Capri Spritz — originally launched as Capri Sour — (pomegranate-cranberry shrub, lemongrass and gentian, an Italian aperitif style), and Bombay Fire (pomegranate, tea and chili pepper), alongside newer additions Jalisco Passionfruit and Bali Breeze.

The Black-owned, woman-owned brand has expanded into national retail including Whole Foods Market, Target, Safeway, Giant and Erewhon, and received outside investment from Pronghorn, the Diageo-backed accelerator focused on diversifying the spirits industry — Pronghorn's first non-alcoholic investment. Mocktail Club has been featured in outlets including Rolling Stone, NPR, Marie Claire and BuzzFeed.