Curious Elixirs in New York, NY

A pioneering alcohol-free bar that runs as a roving pop-up across NYC venues, with musician bartenders and a fully zero-proof craft cocktail program. One of the original templates for the modern NA bar scene, it has no fixed physical location.

Minus Moonshine is a fully alcohol-free bottle shop in Prospect Heights, Brooklyn, opened in summer 2021 by founder Apryl Electra Storms — making it one of New York City's earliest dedicated zero-proof package shops. From the street it reads like a neighborhood liquor store, but every bottle is non-alcoholic: NA beer, wine, spirits, aperitifs, mixers, bitters, and adaptogenic "potions." Inventory spans well-known zero-proof names including Ghia, Seedlip, Lyre's, Kin Euphorics, and Curious Elixirs, alongside NA wines and CBD/adaptogen spritzers, with prices reported from about $2 to $56. Storms, who is queer and non-binary, built the shop around the idea of "drink what you love" — offering non-alcoholic versions of whiskey, wine, and aperitivo for sober and sober-curious customers. Beyond retail, the store runs regular weekend tastings and community meetups, including sober-curious parent groups, queer-friends gatherings, singles nights, and meditation sessions. A second location opened in Greenpoint in 2025.