Agency
NA Program Strength is an editorial assessment based on publicly available menu data. See methodology.
817 N. Marshall St., Milwaukee, WI 53202
Opened inside the historic Dubbel Dutch Hotel in late August 2024, Agency bills itself as the nation's first fully hybrid cocktail bar: an entire menu in which every drink is engineered to taste equally complete with or without alcohol. It began as a hybrid pop-up tied to founder Ryan Castelaz's Discourse Coffee before moving into the hotel, and it reflects Castelaz's conviction that a non-alcoholic-only room can feel exclusionary — so rather than making guests choose between a "wet" bar and a "dry" one, Agency lets each person decide round by round. As Castelaz frames the mission, it is about giving people "true agency over their drinking experience."
Guests communicate their preference through a simple, discreet ritual — a two-sided coaster flipped gold-side up for a spirit-free drink or black-side up for a spirited one — so no one has to call attention to themselves. The list leans theatrical and precise: the Interstellar is a crystalline milk punch clarified through house-made raspberry-rose-vanilla milk and served with an illuminated "alien" suspended in ice, while other builds range from an elote-inspired Margarita (buttered corn syrup, crushed corn, chili sal de gusano, cilantro) to the atomized-mezcal Jurassic and an Aviation made with violet syrup from Choward's mints. The room's most popular order is the Dealer's Choice, a card on which guests pick a base spirit or flavor profile and let the bar improvise — again, orderable in either a full-proof or zero-proof version.
The approach has drawn national attention: Agency was named a finalist for Best New Bar at the 2025 James Beard Awards, one of only five nationwide. For non-alcoholic drinkers, the significance is that the spirit-free menu is not an afterthought but the equal half of the program — a fully realized, award-caliber cocktail experience whether or not there is alcohol in the glass. Agency is open Wednesday through Saturday evenings, and reservations, especially for its multi-course thematic tasting experiences, are strongly recommended.
Non-alcoholic menu: what to order
- Dealer's Choice
- Interstellar
- Saturn
- Aviation
- Jurassic
Menus change — see the current full menu on Agency's website.
“Every drink on the menu can be made alcoholic or completely booze-free, with the promise that the N/A version isn't a pale substitute.”— Milwaukee MagazineMilwaukee Magazine →
Non-alcoholic brands they serve
House-crafted NA cocktails
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