Agency
NA Program Strength is an editorial assessment based on publicly available menu data. See methodology.
817 N. Marshall St., Milwaukee, WI 53202
Opened inside the historic Dubbel Dutch Hotel in late August 2024, Agency bills itself as the nation's first fully hybrid cocktail bar: an entire menu in which every drink is engineered to taste equally complete with or without alcohol. It began as a hybrid pop-up tied to founder Ryan Castelaz's Discourse Coffee before moving into the hotel, and it reflects Castelaz's conviction that a non-alcoholic-only room can feel exclusionary — so rather than making guests choose between a "wet" bar and a "dry" one, Agency lets each person decide round by round. As Castelaz frames the mission, it is about giving people "true agency over their drinking experience."
Guests communicate their preference through a simple, discreet ritual — a two-sided coaster flipped gold-side up for a spirit-free drink or black-side up for a spirited one — so no one has to call attention to themselves. The list rotates as a themed series, and earlier theatrical signatures like the clarified milk-punch Interstellar have rotated off with it. The current menu, "The Unindexed Series Vol. 3," is a journey into Greek mythology: five experiential builds named for Apollo, Poseidon, Dionysus, Persephone, and Zeus, each paired with a small plate curated by chef Zach Panoske of Sinta, alongside a craft list that runs from a French Spritz to a Tomato Martini 2.0. The room's most popular order remains the Dealer's Choice, on which guests pick a flavor profile and let the bar improvise a "dream drink" — orderable, like the rest of the list, in either a full-proof or zero-proof version; the printed menu marks only a rare exception (a Chartreuse tasting flight) as not available non-alcoholic.
The approach has drawn national attention: Agency was named a finalist for Best New Bar at the 2025 James Beard Awards, one of only five nationwide. For non-alcoholic drinkers, the significance is that the spirit-free menu is not an afterthought but the equal half of the program — a fully realized, award-caliber cocktail experience whether or not there is alcohol in the glass. Agency is open Wednesday through Saturday evenings, and reservations, especially for its multi-course thematic tasting experiences, are strongly recommended.
Non-alcoholic menu: what to order
- Dealer's Choice (bespoke 'dream drink' improvised to your taste, full-proof or zero-proof; single) $25
Menus change — this one was verified . See the current full menu on Agency's website.
“Every drink on the menu can be made alcoholic or completely booze-free, with the promise that the N/A version isn't a pale substitute.”— Milwaukee MagazineMilwaukee Magazine →
Non-alcoholic brands they serve
House-crafted NA cocktails
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