Ghia in Boston, MA

Dray is a 100% non-alcoholic bottle shop at 18 Union Park Street in Boston's South End, opened in late 2023 by founder Pat Dooling and reported at the time as the city's first dedicated alcohol-free retail store. Nothing in the shop contains meaningful alcohol: the range is built to mirror a conventional wine and spirits merchant, and Dray's own catalogue currently lists roughly 138 non-alcoholic beers, 83 non-alcoholic wines, 63 zero-proof spirits, 45 ready-to-drink cocktails and a further 19 mixers and accessories. Staff work as advisers rather than clerks, steering customers between categories, and the shop runs tastings and community events. It trades Tuesday to Sunday from noon to 8pm and is closed Mondays. A second Dray opened in Central Square, Cambridge.

Dray's second location is a 100% non-alcoholic bottle shop at 5 Columbia Street in Central Square, Cambridge, inside the Market Central complex, opened in January 2025 roughly a year after founder Pat Dooling's original South End store. It is styled like a high-end wine and spirits merchant, with the same catalogue behind it: roughly 138 non-alcoholic beers, 83 non-alcoholic wines, 63 zero-proof spirits, 45 ready-to-drink cocktails and 19 mixers and accessories, covering Seedlip, Lyre's, Ghia, Three Spirit, Kin Euphorics, Dr. Zero Zero and Martini among others. Nothing on the shelves contains meaningful alcohol. Staff advise by flavour and occasion rather than by brand, and the shop trades Tuesday to Sunday from noon to 8pm, closed Mondays.

Shy Bird is an all-day rotisserie restaurant in Kendall Square from Andrew Holden, formerly of Eastern Standard, serving breakfast through dinner seven days a week. Its beverage menu gives zero-proof drinks their own printed section of six named cocktails, priced $10 to $14 against $14 to $17 for the full-proof list. Cloud Nine is coconut, lime and club soda; Side Eye is hibiscus, orange and grapefruit; Tea-groni is built on Gnista wormwood with a non-alcoholic aperitif and black tea; Strawberry Fields uses strawberry, rhubarb, lime and ginger beer; and two drinks are built on Tilden, the Massachusetts non-alcoholic cocktail house, as the Lacewing and the Tandem. Gnista Wormwood is also poured as a sipping spirit, and packaged zero-proof options include Ghia Le Spritz and Best Day Brewing.

The South Boston branch of Shy Bird sits on Old Colony Avenue near Andrew Square and runs the same all-day format as the original: breakfast on weekdays from 9am, lunch, weekend brunch and dinner to 9pm or 10pm, built around rotisserie chicken. It carries the group's full zero-proof cocktail section, six named drinks listed on the same page as the house cocktails and priced $10 to $14. The list runs Cloud Nine with coconut, lime and club soda; Side Eye with hibiscus, orange and grapefruit; Strawberry Fields with strawberry, rhubarb, lime and ginger beer; a Tea-groni built on Gnista wormwood, a non-alcoholic aperitif and black tea; and two Tilden drinks, the Lacewing and the Tandem. Packaged options include Ghia Le Spritz and non-alcoholic Best Day Brewing.

The Fenway branch of Shy Bird occupies a corner of the Fenway Center development on Brookline Avenue, a short walk from Fenway Park, and keeps the longest hours of the three: 8am to 10pm every day of the week. The Boston Globe reviewed it in May 2025 and singled out the zero-proof list. Six named alcohol-free cocktails are printed beside the house cocktails at $10 to $14, running from Cloud Nine with coconut, lime and club soda to two Tilden-based drinks, the Lacewing and the Tandem, plus a Tea-groni built on Gnista wormwood with a non-alcoholic aperitif and black tea. The bar also pours Ghia Aperitif and Gnista Wormwood as straight zero-proof sipping spirits and stocks non-alcoholic Best Day Brewing.