Cut Above in Houston, TX

Coltivare is a garden-driven Italian restaurant in Houston's Heights neighborhood, opened in 2014 by award-winning chef Ryan Pera and partner Morgan Weber as the flagship of their Agricole Hospitality group. Known for rustic Italian cooking with a Gulf Coast perspective and produce from its own backyard garden, the no-reservations restaurant pairs its kitchen with a serious zero-proof program. The dedicated "Zero Proof Cocktails" menu leans on Houston-made Cut Above zero-proof spirits alongside Lyre's, in named drinks such as the Not & Tonic (Cut Above zero-proof gin, elderflower tonic, grapefruit, lime, mint, green peppercorn) and Et Tu, Brute? (Amaro Lucano Zero, Lyre's Italian Spirit, Topo Chico). Non-alcoholic beer and wine round out the list. Coltivare was named "Best Mocktail List" in the Houston Press Best of Houston 2022 awards, recognized as an early adopter of zero-proof drinking in the city.

Jethro's Cocktail Lounge is a retro, midcentury-inspired cocktail bar that opened in April 2024 in a Montrose pocket bordering Midtown, in a roughly 2,200-square-foot space with lounge seating and a patio. It's the project of hospitality partners Russell Malixi (a Houston native), Wade McElroy, and Andrew Corbett, who also run concepts in Los Angeles. The compact menu pairs about ten cocktails with a smashburger, a plant-based burger, and fries — the food known for a value $7 smashburger-and-fries combo. Alongside the full bar, Jethro's runs a small but genuine zero-proof program built on real non-alcoholic spirits: four named house mocktails priced at $10, including the Watermelon Fresca (Cut Above zero-proof agave, watermelon, lime), the Botanical Crown (Empress 1908 0.0, honey, Topo Chico), Peach Blossom, and 9 Out of 10.

HiFi at The Finn is a vinyl listening lounge on the mezzanine of The Finn, a chef-driven food hall at 712 Main Street in Downtown Houston. It opened in spring 2025 and is inspired by Japan's kissa bars — intimate, music-forward rooms where records and analog sound take center stage, with vinyl spinning and rotating DJ sets Wednesday through Saturday. Beverage direction comes from F&B director Terra Velasquez. The bar runs a genuine zero-proof program alongside its cocktails: house-made and spirit-alternative builds, several anchored by Cut Above zero-proof spirits, plus hands-on mixology classes teaching guests to make spirit-free drinks. Named mocktails include Tang, Tang, Taaang (Cut Above tequila, lime oleo, agave, house tangerine soda), No Speed Limit (Pathfinder Hemp & Root, Cut Above whiskey, black cherry, coffee), Kiwi No. 0 (fresh kiwi, citrus, crushed ice), and Pine the Time Away.

PKL Social is a pickleball-driven sports bar and beer garden in Houston's Heights/Washington Corridor area, opened in March 2024 on Shepherd Drive beside its sister restaurant FM Kitchen & Bar. In August 2025 the two concepts merged under the PKL Social name, and a 2025 expansion added golf simulators, four pickleball courts, 25-plus screens, and a large patio. The full-service bar runs a real zero-proof program anchored on Cut Above, a Houston-made non-alcoholic spirits brand. Press coverage of the venue's mocktails highlights the Pa'no'ma (Cut Above Agave Blanco, grapefruit, lime, agave), a Gin & Tonic on Cut Above Gin, and a spicy mezcal-style margarita with Cut Above, pineapple, lime, agave, and jalapeño, plus a house non-alcoholic PKL Cherry Limeade. The restaurant and beer garden are all-ages; the pickleball and golf-sim areas are 21+.