Non-Alcoholic Spirit
Martini
Martini is an iconic Italian vermouth and aperitivo brand founded in 1863 and owned by Bacardi Limited. The Martini Non-Alcoholic Aperitivo range, launched in February 2020, includes Vibrante (bittersweet, built on Artemisia and Italian bergamot, similar in profile to Campari) and Floreale (floral, built on Artemisia and Roman chamomile). Wine-based with alcohol removed through reverse osmosis. Less than 0.5% ABV.
- Type
- Non-Alcoholic Spirit
- ABV
- 0.5% ABV or less (officially labeled "less than 0.5%")
- Calories
- ~60-66 per 100ml (Vibrante ~60 cal/100ml; Floreale ~65-66 cal/100ml)
- Format
- Bottles (750ml; 700ml in some markets)
- Made in
- Turin / Pessione di Chieri, Italy
- Since
- 2022 (Non-Alcoholic Aperitivo range; Martini & Rossi vermouth house founded 1863)
MARTINI (Martini & Rossi) is the storied Italian vermouth and sparkling-wine house founded in Turin in 1863, with production centered at Casa Martini in Pessione di Chieri. In January 2022 the brand extended its aperitivo expertise into the alcohol-free category with a two-strong Non-Alcoholic Aperitivo range — Vibrante and Floreale.
Unlike many alcohol-free aperitifs built on water or juice, both expressions start from quality wines; the alcohol is gently removed and the base is then infused with a blend of botanicals. The products use natural flavors with no artificial ingredients and are gluten-free, giving them a texture and depth closer to the original than typical NA alternatives. Both are labeled at less than 0.5% ABV.
Vibrante is the red, bittersweet expression led by Italian bergamot orange with floral and red-berry notes, positioned as a non-alcoholic stand-in for a Campari- or Aperol-style spritz. Floreale is the lighter expression built around delicate floral aromatics and Roman chamomile, drier and less sweet, often served long with tonic. Both are typically bottled at 750ml (700ml in some markets).
Martini lineup
- Martini Vibrante
- Martini Floreale
“Awareness is growing that you no longer have to compromise on taste to enjoy no-to-low proof cocktails.”— Fabio Raffaelli, MARTINI & ROSSI North American Brand AmbassadorPR Newswire (Martini & Rossi launch announcement) →
Where to drink Martini
47 verified venues pour Martini.
Bar None
West Loop
Bar None is a zero-proof evening bar in Chicago's West Loop, running Friday to Sunday from 5pm to 11pm inside Froth, the coffee cafe in the lobby of The Duncan at 1515 W Monroe St. It launched on 28 February 2026 from Heritage Hospitality Group, the team behind Froth, with beverage director Luke Nevin-Gattle (previously Bunker and Larry's). Every cocktail is genuinely alcohol-free, built on real NA spirits at $13 — a St. Agrestis Phony Negroni, an espresso martini with Ritual rum alternative and Pathfinder, Good Vibrations with Ritual gin alternative and Giffard elderflower, a spicy margarita with Ritual agave and Lyre's Italian orange, and a Gold Rush — alongside nine non-alcoholic beers and ciders at $6 and Leitz Eins Zwei Zero wines at $9. IMPORTANT: the venue brands itself a THC-integrated sober lounge. Any cocktail can be upgraded with a 2.5mg THC microdose for $4, and it sells 5mg THC seltzers at $9. The alcohol-free drinks stand on their own, but anyone avoiding all intoxicants should order without the upgrade and skip the seltzers.
Beyond Proof
Jamaica Plain
Beyond Proof is a fully alcohol-free craft cocktail bar at 597 Centre Street in Jamaica Plain, opened in April 2026 by Krista Kranyak, who converted her own long-running restaurant Ten Tables into what is widely reported as Boston's first zero-proof bar. Every drink is built at 0% ABV and the list is organised into sections headed Florals, Groundings, Rewritten Classics, Awakenings and Simple Sips, with straight $9 pours of zero-proof tequila, gin, vodka, bourbon and mezcal for guests who want something plainer. The kitchen serves a Lebanese and Mediterranean mezze menu of hummus boards, fire-roasted carrots, saffron tahdig bites, knafeh and slow-cooked pots. One drink, the Settle, is made with kava, a psychoactive root, which the bar names openly on the menu.
Dray
South End
Dray is a 100% non-alcoholic bottle shop at 18 Union Park Street in Boston's South End, opened in late 2023 by founder Pat Dooling and reported at the time as the city's first dedicated alcohol-free retail store. Nothing in the shop contains meaningful alcohol: the range is built to mirror a conventional wine and spirits merchant, and Dray's own catalogue currently lists roughly 138 non-alcoholic beers, 83 non-alcoholic wines, 63 zero-proof spirits, 45 ready-to-drink cocktails and a further 19 mixers and accessories. Staff work as advisers rather than clerks, steering customers between categories, and the shop runs tastings and community events. It trades Tuesday to Sunday from noon to 8pm and is closed Mondays. A second Dray opened in Central Square, Cambridge.
Dray
Central Square, Cambridge
Dray's second location is a 100% non-alcoholic bottle shop at 5 Columbia Street in Central Square, Cambridge, inside the Market Central complex, opened in January 2025 roughly a year after founder Pat Dooling's original South End store. It is styled like a high-end wine and spirits merchant, with the same catalogue behind it: roughly 138 non-alcoholic beers, 83 non-alcoholic wines, 63 zero-proof spirits, 45 ready-to-drink cocktails and 19 mixers and accessories, covering Seedlip, Lyre's, Ghia, Three Spirit, Kin Euphorics, Dr. Zero Zero and Martini among others. Nothing on the shelves contains meaningful alcohol. Staff advise by flavour and occasion rather than by brand, and the shop trades Tuesday to Sunday from noon to 8pm, closed Mondays.
Hinterland
Northern Quarter
Hinterland is Manchester's only permanent, purpose-built fully alcohol-free bar and vegan café, tucked into the basement of the Manchester Buddhist Centre in the Northern Quarter. Opened in June 2024 as a registered community interest company, it was founded by Stephen Jeffreys — drawing on his own recovery — with friends from the Buddhist Centre. The menu runs to eight alcohol-free cocktails alongside no- and low-alcohol beers, wines, ciders, kombucha and speciality teas, with vegan food from the Wholesome Junkies pop-up kitchen. Expect live music, spoken word and sober socials in a calm, dark-green room.
Killjoy
East Nashville
Killjoy is Nashville's first booze-free beverage shop, founded by Stephanie Styll, who stopped drinking at the end of 2020. It launched in 2023 as a hidden 200-square-foot space in Wedgewood-Houston before relocating in November 2024 to a storefront in The Shoppes on Fatherland in East Nashville. The shelves are entirely alcohol-free: NA beer, still and sparkling wine, zero-proof spirits, ready-to-drink cocktails, plus kava, adaptogens, and THC/CBD drinks, with a knowledgeable team to guide customers through the selection. Confirmed brands on its own store include Athletic Brewing, Best Day Brewing, Go Brewing, Untitled Art, Dromme, and Prima Pavé. Killjoy was named among the country's top nonalcoholic bottle shops by Wine Enthusiast, and Styll won a NEXT Award from the Nashville Entrepreneur Center in 2024. It runs frequent Dry January tastings and sober-social events.
Killjoy Berry Hill
Berry Hill
Killjoy Berry Hill is the second location of Killjoy, the alcohol-free bottle shop founded by Stephanie Styll, who stopped drinking in 2020 and launched the business in 2023. After starting as a Wedgewood-Houston pop-up and opening a retail store in East Nashville, Styll expanded to Berry Hill — the neighborhood where the idea began — opening this roughly 1,000-square-foot shop in October 2025. Like the East Nashville store, it sells exclusively non-alcoholic beer, wine, spirits, and functional beverages (including adaptogenic, THC/CBD, and herbal drinks), and offers on-site sampling so customers can taste before buying. Killjoy bills itself as Nashville's first booze-free beverage shop and, per Styll, the only alcohol-free retail business of its kind in the city. The shop's stated mission is to help change the culture around drinking in Nashville.
Nightshade
South Slope, Asheville
Nightshade is a nightlife venue at 32 Banks Ave #105 in Asheville's South Slope, open Thursday to Saturday evenings, with DJs, live shows and a BASSBOSS sound system, partnered with Plant Bar for plant-based food. It serves genuine zero-proof cocktails — a Matcha Blossom ($12) with matcha, pineapple, sakura and Roots Divino, a Lemon Pop Drop ($11), a Butterfly Gin & Tonic ($12), a zero-proof Old Fashioned ($11) and a Spring No-Jito ($9) — plus a Mertails line crafted by The Nohm. READ THIS BEFORE VISITING: Nightshade markets itself as "entirely alcohol-free", and that is true of alcohol only. It also runs a menu section headed "Catch a Buzz" of cannabinoid drinks on draft at $7, dosed from CBD-only up to Cosmic at 15mg THC ("potent"), Yerba Mate at 25mg THC, and Elevation at 50mg THC ("very potent"), with $3 add-on shots including HHC, delta-9, kanna, blue lotus and kava. The only warning printed on the menu concerns caffeine and pregnancy. Anyone avoiding intoxicants should order strictly from the signature or classic cocktail sections and say so clearly.
Simpl Things
Parkdale (South Parkdale)
Simpl Things is an all-day cocktail and snack bar in Toronto's Parkdale neighbourhood, with beverages curated by owner and beverage expert Evelyn Chick. Its printed drinks menu carries a dedicated "Zero Proof" section of five named, priced, fully ingredient-listed non-alcoholic cocktails, built on brands like Seedlip Grove 42 and Martini's Vibrante and Floreale vermouths. Foodism.ca named Simpl Things among Toronto's best mocktail and non-alcoholic drink menus, crediting Chick's zero-proof cocktails with a level of skill and innovation that's cemented her reputation as one of the city's most talented beverage experts.
Sober Bar
Downtown Gulfport
Sober Bar is a fully zero-proof bar and specialty coffee spot in downtown Gulfport — every drink on the menu is 100% alcohol-free. Opened in June 2026 after a run as a Tampa Bay pop-up, it's a New Orleans speakeasy-inspired room that pulls espresso, matcha, and kava-coffee drinks by day and pours craft zero-proof cocktails — Call Me an Ube, Red Widow, Linn & Juniper, Bee's Bouquet — on alcohol-alternative spirits by night, with NA beer and wine on hand. Owners Sean Hawthorne and Collin Horton built the room dark and moody rather than bright and wellness-adjacent, which is a deliberate signal about who it is for. Open 7am to 10pm midweek and to 1am at weekends — a genuinely rare thing for an alcohol-free venue.
The Zero Co.
Poncey-Highland
The Zero Co. is Atlanta's first dedicated non-alcoholic bottle shop, opened in December 2022 in the Poncey-Highland neighborhood by Cory and Malory Atkinson, the husband-and-wife team behind nearby Elemental Spirits Co. The shop grew out of the rapidly growing zero-proof section at Elemental and stocks more than 500 non-alcoholic products — spirit alternatives, de-alcoholized wines, NA beers, and ready-to-drink cans — alongside locally made shrubs, vinegars, bitters, and elixirs. A bar-cart sample station lets customers taste before buying, and the space hosts tastings and events. Carried brands include Ghia, Seedlip, Lyre's, Wilderton, Ritual Zero Proof, De Soi, Three Spirit, Free Spirits, Athletic Brewing, and more. As co-owner Malory Atkinson put it, the goal was a "warm and welcoming" space for all kinds of drinkers and non-drinkers.
Wallace Dry Goods
Ardmore (Main Line)
Wallace Dry Goods is Ardmore's first fully non-alcoholic bottle shop, opened in early 2024 by owner Robin Cummiskey on the Main Line at 1 West Lancaster Avenue. Styled like a traditional bottle shop — shelves of "whiskey," wine, gin, and mixers — it stocks zero liquor; everything is alcohol-free. The shop sells NA spirits, beer, wine, cider, mixers, bitters, syrups, and ready-to-drink cans, plus barware, so non-drinkers have the same tools to build cocktails at home. Brands carried include Ghia, Ritual Zero Proof, Cut Above, Seedlip, Lyre's, Athletic Brewing, Abstinence, and Mingle Mocktails. A daily in-store tasting bar pours rotating samples and the occasional craft mocktail, and the shop hosts classes and events. Wallace Dry Goods was named Best Non-Alcoholic Bottle Shop in Philadelphia Magazine's 2024 Best of Philly awards.
Showing the 12 strongest NA programs of 47 venues — use the city links above to see every Martini spot in a specific city.
Frequently asked about Martini
Martini is a non-alcoholic spirit made in Turin / Pessione di Chieri, Italy with 0.5% ABV or less (officially labeled "less than 0.5%"). Martini is an iconic Italian vermouth and aperitivo brand founded in 1863 and owned by Bacardi Limited. The Martini Non-Alcoholic Aperitivo range, launched in February 2020, includes Vibrante (bittersweet, built on Artemisia and Italian bergamot, similar in profile to Campari) and Floreale (floral, built on Artemisia and Roman chamomile). Wine-based with alcohol removed through reverse osmosis. Less than 0.5% ABV.
Vibrante: bergamot orange, bittersweet citrus, gentle red-berry and floral notes; Floreale: delicate floral aromatics and Roman chamomile, fragrant and dry with a subtle bitter finish.
~60-66 per 100ml (Vibrante ~60 cal/100ml; Floreale ~65-66 cal/100ml). Always check the label for the exact figure on the specific product and serving size.
0.5% ABV or less (officially labeled "less than 0.5%"). Formulations can vary by market — always check the label for the exact figure.
We list 47 verified venues pouring Martini, across Chicago, Dallas, San Francisco, Portland, Boston, Nashville, Atlanta, Philadelphia, Houston, Miami, San Diego, New Orleans, Phoenix, San Antonio, Tampa, Asheville, Pittsburgh, London, Manchester, Toronto, Indianapolis, Louisville, Providence. Martini is also widely available to buy online and at non-alcoholic bottle shops.
Other non-alcoholic spirits worth trying include Seedlip, Lyre's, Ritual Zero Proof, Wilderton, Free Spirits, Pavari 17. Each has its own profile — browse them to compare.