Non-Alcoholic Spirit
Spiritless
Louisville-founded non-alcoholic spirits house best known for Kentucky 74, a distilled non-alcoholic bourbon alternative made by reverse distillation. Built for spirit-forward cocktails — old fashioneds, manhattans and palomas — rather than for long mixers, and widely poured across Kentucky bars.
- Type
- Non-Alcoholic Spirit
- Format
- 700ml and 375ml bottles; pour-over ready-to-mix cocktails
- Made in
- Louisville, Kentucky
Spiritless was founded in Louisville by three mothers working in hospitality and high-end spirits who wanted a drink that let them unwind in the evening without losing the following morning. Starting a non-alcoholic bourbon company in Kentucky is a pointed thing to do — bourbon is the state's export, its tourism product and a large part of its civic identity — and the brand leans into that rather than away from it, naming its flagship Kentucky 74 and grounding its marketing in the bourbon-soaked hometown its founders come from.
The product is made by reverse distillation rather than by flavouring water. American oak is mixed with a high-proof spirit and thermally extracted to simulate barrel ageing, cooled, then run through distillation that removes the ethanol before blending and bottling under cork. The company pays particular attention to mouthfeel, which is where most non-alcoholic spirits fail: it captures the high-proof heads and tails during distillation and reintegrates them afterwards, and adds pepper to supply the warming heat that alcohol would otherwise give. The result is designed to hold up in a stirred, spirit-forward drink — an old fashioned or a manhattan, where there is no citrus or soda to hide behind — rather than only in a tall mixer.
Kentucky 74 was named Best Non-Alcoholic Spirit and took a gold medal at the second annual L.A. Spirits Awards. The range has since grown to Kentucky 74 Spiced, the agave-style Jalisco 55, and a line of pour-over ready-to-mix cocktails covering the espresso martini, old fashioned and margarita. Bottles are allergen-free, and the spirits are stocked across bars and restaurants in the brand's home city, where a zero-proof old fashioned built on Kentucky 74 has become the standard answer to what a non-drinker orders on Whiskey Row.
Spiritless lineup
- Kentucky 74 (non-alcoholic bourbon alternative)
- Kentucky 74 Spiced
- Jalisco 55 (non-alcoholic tequila alternative)
- Espresso Martini pour-over
- Old Fashioned pour-over
- Margarita pour-over
Recognition: Best Non-Alcoholic Spirit and a gold medal at the second annual L.A. Spirits Awards (Kentucky 74)
“Spiritless Kentucky 74 "Non-Alcoholic Bourbon" Aims To Be A Game Changer.”— The Whiskey WashThe Whiskey Wash →
Where to drink Spiritless
5 verified venues pour Spiritless.
Barrel Bar & Grill
Central Business District (Whiskey Row)
Barrel Bar & Grill sits on Whiskey Row, the block of West Main Street that holds Louisville's bourbon-tourism distilleries, and is the bar and grill attached to the Louisville Comedy Club. Its zero-proof list is the most locally rooted in the city: the Zero Proof Old Fashioned is built on Kentucky 74, the non-alcoholic bourbon made in Louisville by Spiritless, so the signature Kentucky drink is served here in a genuinely Kentucky alcohol-free form rather than as an imported substitute. Alongside it sit the Pineapple Upside Down Cake, built on caramel, ginger and grenadine, and the Cinderella — orange and pineapple juice with ginger ale, grenadine and bitters.
Proof on Main
Central Business District (Museum Row)
Proof on Main is the restaurant and bar of the 21c Museum Hotel on West Main Street, open since 2006 and a fixture of Louisville dining, with a bar holding more than 75 Kentucky bourbons. Its non-alcoholic programme is among the deepest in the city and is built on stock rather than improvisation: the bar carries the full Lyre's range plus Spiritless Kentucky 74 and Jalisco 55, the Louisville-made non-alcoholic bourbon and tequila, and NKD LDY de-alcoholised gin, and it makes its own ginger ale and tonic water in house. Effectively anything on the cocktail list can be built alcohol-free, and the bar also understands half-measures for anyone reducing rather than stopping.
The Pine Room
Harrods Creek
The Pine Room is a neighbourhood restaurant in historic Harrods Creek, on River Road north-east of Louisville, and it keeps one of the better-stocked non-alcoholic back bars in the metro. Rather than a single token bottle it carries both of the Louisville-made Spiritless expressions — Kentucky 74, the non-alcoholic bourbon, and Jalisco 55, the non-alcoholic tequila — which means the two drinks most people actually want, an old fashioned and a paloma, can both be built properly here without alcohol. The paloma is the one the city's zero-proof coverage names. Dinner runs Tuesday to Sunday with weekend brunch from 9am, and the room sits close enough to the Ohio River to make the drive worthwhile.
Volare Italian Ristorante
Clifton
Volare is a long-running Italian restaurant on Frankfort Avenue in Clifton, named Best Italian Restaurant by readers of Louisville Magazine three years running, with a seasonal menu built on locally sourced produce and house-made pasta. Its place in a non-alcoholic guide rests on one thing done properly: the bar builds Spiritless Manhattans, using the Louisville-made non-alcoholic bourbon Kentucky 74 in place of rye or bourbon. A manhattan is a spirit-forward, stirred, undiluted drink — the hardest category to render without alcohol and the one most bars refuse to attempt — so a restaurant offering it as standard is making a real claim. Dinner runs seven nights from 4:30pm.
Watch Hill Proper
Norton Commons, Prospect
Watch Hill Proper is a bourbon bar and restaurant in Norton Commons, the walkable development in Prospect north-east of Louisville, and it claims the largest bourbon collection in the country alongside the most extensive American whiskey menu it can assemble. That is exactly the sort of room a non-drinker usually writes off — which is why it matters that it also keeps Spiritless Kentucky 74, the non-alcoholic bourbon made in Louisville, on the menu. The bar runs later than the kitchen, to 11pm midweek and midnight at weekends, and a Tuesday night live music series gives the room a reason to be in it that is not the whiskey list.
Frequently asked about Spiritless
Spiritless is a non-alcoholic spirit made in Louisville, Kentucky. Louisville-founded non-alcoholic spirits house best known for Kentucky 74, a distilled non-alcoholic bourbon alternative made by reverse distillation. Built for spirit-forward cocktails — old fashioneds, manhattans and palomas — rather than for long mixers, and widely poured across Kentucky bars.