Non-Alcoholic Spirit
CleanCo
Alcohol-free spirits brand founded in 2019 by Spencer Matthews. Clean G, Clean R, Clean T, Clean V and Clean W stand in for gin, rum, tequila, vodka and whiskey at 0.0% ABV, alongside a range of canned cocktails.
- Type
- Non-Alcoholic Spirit
- ABV
- 0.0% ABV, alcohol-free (reformulated from 0.4% ABV in October 2024)
- Calories
- 2-3 calories per 25ml (1 fl oz) single measure; under 5 calories per 250ml canned cocktail
- Format
- 70cl (700ml) bottles; 250ml RTD cocktail cans sold in multipacks
- Made in
- Manchester, England, UK
- Since
- 2019
CleanCo was founded in 2019 by Spencer Matthews, the former Made in Chelsea star, to make spirit alternatives that could stand in for a proper G&T or margarita rather than serve as a consolation prize. The company describes itself as the world's leading independent non-alcoholic spirits brand.
The range covers gin (Clean G, plus a Clean G Rhubarb variant), rum (Clean R), tequila (Clean T), vodka (Clean V) and whiskey (Clean W), sold in 70cl bottles, alongside a ready-to-drink cocktail line (Clean Margarita, Clean Mojito, Clean G&T and Clean Italian Spritz) in 250ml cans. In October 2024 CleanCo reformulated its spirits range from 0.4% ABV down to a fully alcohol-free 0.0% ABV, with each 25ml single measure carrying roughly 2-3 calories. Products are made in the UK, with production based in Manchester and head office teams in London and New York.
CleanCo was named Non Alcohol Producer of the Year at the New York International Spirits Competition in 2024, and took Silver medals for Clean G, Clean G Rhubarb, Clean R, Clean T and Clean W at the 2025 London Spirits Competition, scoring 90-92 points. The brand carries listings in Tesco, Sainsbury's and Waitrose in the UK, and in 2025 England cricket captain Ben Stokes joined as an investor and brand partner in a $5 million raise, with CleanCo citing 8.8 million of its drinks served in 2024.
CleanCo lineup
- Clean G
- Clean G Rhubarb
- Clean R
- Clean T
- Clean V
- Clean W
- Clean Margarita
- Clean Mojito
- Clean G&T
- Clean Italian Spritz
Recognition: Non Alcohol Producer of the Year, New York International Spirits Competition (2024); Silver medals for Clean G, Clean G Rhubarb, Clean R, Clean T and Clean W at the 2025 London Spirits Competition
“Funnily enough, I had originally toyed with the idea of creating my own alcohol-free spirits brand before getting to know CleanCo. … Discovering that they are the best in the game and their products are really that good, I knew that I wanted to be involved in a serious capacity. Getting to know Spencer, the team and the category potential, only fuelled my intent to be part of this pioneering brand. I was seriously impressed to learn of the market opportunity and CleanCo's dominance in the space.”— Ben Stokes, England cricket captain and CleanCo investorNew Food Magazine →
Where to drink CleanCo
We don't have a verified bar pouring CleanCo in our directory yet — it's widely available online and at NA bottle shops in the meantime.
Frequently asked about CleanCo
CleanCo is a non-alcoholic spirit made in Manchester, England, UK with 0.0% ABV, alcohol-free (reformulated from 0.4% ABV in October 2024). Alcohol-free spirits brand founded in 2019 by Spencer Matthews. Clean G, Clean R, Clean T, Clean V and Clean W stand in for gin, rum, tequila, vodka and whiskey at 0.0% ABV, alongside a range of canned cocktails.