Non-Alcoholic Beer
Brooklyn Special Effects
Hoppy NA lager from Brooklyn Brewery. Bridges craft cred with sessionable drinkability and shows up across NYC and beyond.
- Type
- Non-Alcoholic Beer
- ABV
- 0.4% (under 0.5% ABV)
- Calories
- ~95 per 12oz can (under 100)
- Format
- Cans (12oz / 355ml), sold in 6-packs and variety 12-packs
- Made in
- Brooklyn, New York, USA
- Since
- 2018
Special Effects is Brooklyn Brewery's non-alcoholic beer line, brewed at the well-known Williamsburg, Brooklyn craft brewery. The flagship Hoppy Amber first debuted in Sweden in 2018 and launched in the United States in January 2019, with the goal of proving that an alcohol-free beer could add to the drinking experience rather than simply remove the alcohol. Each beer contains 0.4% ABV (under 0.5%) and roughly 95 calories per 12oz serving.
The Hoppy Amber is built around Citra and Amarillo hops — a heavily dry-hopped approach that was uncommon in alcohol-free brewing at the time — giving it a piney, citrus-forward aroma over a bready malt backbone and a crisp, modestly bitter finish. The line has since expanded into a variety pack that includes a West Coast-style IPA, a Golden ale, and a Grapefruit IPA, available year-round in 12oz cans.
Special Effects has been one of the more commercially significant non-alcoholic craft beers: Brooklyn Brewery reported the line grew into a meaningful share of its overall portfolio, representing roughly 10-15% of its European sales and ranking among its top-selling products in the U.S.
Brooklyn Special Effects lineup
- Special Effects Hoppy Amber
- Special Effects IPA
- Special Effects Golden
- Special Effects Grapefruit IPA
“The aroma is nicely balanced between sweet fruit and savoury herbs and there's a decent amount of variety in the flavours too.”— Steady DrinkerSteady Drinker review →
Where to drink Brooklyn Special Effects
4 verified venues pour Brooklyn Special Effects.
Axelrad
Midtown
Axelrad is a Midtown Houston beer garden set in a century-old building on the corner of Alabama and Almeda, sharing a leafy, hammock-strewn patio with Luigi's Pizzeria. It's a casual, walk-in outdoor drinking spot known for live music, food trucks, and community events, welcoming families until its evening 21+ transition. Non-drinkers are well served: the drinks menu carries its own dedicated Non-Alcoholic section with named mocktails like the Elderberry Spritz (Giffard Elderflower, lemon, Lagunitas Hoppy Refresher), the Jalapina Business (Giffard pineapple, mango, lime, jalapeño, mineral water), and the Briney Melon Refresher (watermelon, lime, mint, ginger beer). The NA-beer lineup is extensive — Athletic Upside Dawn and Free Wave, Lagunitas IPNA, Best Day Electro-Lime, and Brooklyn Special Effects — plus kombucha, hopped seltzers, and Topo Chico. CultureMap has repeatedly highlighted its zero-proof offerings.
Flying Saucer Draught Emporium
Downtown
Flying Saucer Draught Emporium's downtown Houston location — one of the original outposts of the Fort Worth-founded beer-hall chain, pouring since 2000 — runs a genuinely deep non-alcoholic shelf alongside its famous 85-tap, 150-plus-bottle beer list. The venue's own listing on the NA-beer directory beerfordriving.com names 15 distinct non-alcoholic beers from at least six breweries built around low- and no-ABV brewing. That includes several Athletic Brewing styles and four Brooklyn Special Effects variants, plus Guinness 0, Clausthaler Original, Deschutes Black Butte Non-Alcoholic, Lagunitas Hoppy Refresher and Untitled Art Mango Dragonfruit — each called out by name and ABV rather than folded into a vague "N/A options available" note.
Gunther & Co.
Brewers Hill
Gunther & Co. is a modern American restaurant in the historic Gunther Boiler Building at 3650 Toone Street in Brewers Hill, open since May 2016 under executive chef and co-owner Jerry Trice — a Culinary Institute of America graduate who pioneered ChefDriven, the first restaurant-style food truck in Washington DC, named the city's best by both Washingtonian and The Washington Post in 2012. Almost everything is made in house, including the ice cream, burger buns and brunch biscuits. Its printed "Zero Proof Cocktails" section runs three house-built drinks: the Amalfi Spritz ($12, house-made zero-proof Amalfi aperitif, Lyre's NA sparkling wine, soda, orange), Spa Water ($9, house cantaloupe-pandan shrub, coconut water, lemon, soda) and Rose of Althea ($6, house hibiscus shrub, lime, soda). Five non-alcoholic beers follow — Go Brewing, Ceria, Athletic, New Trail and Estrella Galicia 0.0 — plus Fever-Tree and Q Drinks sodas at $5. Parking is free and the list rotates seasonally.
Hop City Craft Beer & Wine
Krog Street Market
Hop City Craft Beer & Wine is the Krog District (formerly Krog Street Market) outpost of the Atlanta beer-and-wine retailer founded by Kraig Torres in 2009. The location pairs a curated bottle shop with an adjacent full-service bar pouring dozens of rotating draft selections. For non-drinkers, the appeal is two-fold: the shop keeps a deep, dedicated non-alcoholic section, and the bar runs a dedicated N/A draft line that rotates between Untitled Art and Athletic Brewing. The retail NA shelf is one of the broadest in the city, spanning Athletic Brewing (Free Wave, Run Wild, Upside Dawn), Untitled Art, Guinness 0.0, Lagunitas Hoppy Refresher, Brooklyn Special Effects, Best Day, Ghia, and St. Agrestis Phony Negroni, with Sober Carpenter sold by the single. Sitting directly on the Eastside BeltLine trail, it's a practical NA stop whether you want a pour or a six-pack to go.
Frequently asked about Brooklyn Special Effects
Brooklyn Special Effects is a non-alcoholic beer made in Brooklyn, New York, USA with 0.4% (under 0.5% ABV). Hoppy NA lager from Brooklyn Brewery. Bridges craft cred with sessionable drinkability and shows up across NYC and beyond.
Hoppy amber lager with piney, citrus-forward Citra and Amarillo hop aromatics, a bready malt base, and a crisp, modestly bitter finish.
~95 per 12oz can (under 100). Always check the label for the exact figure on the specific product and serving size.
0.4% (under 0.5% ABV). Formulations can vary by market — always check the label for the exact figure.
We list 4 verified venues pouring Brooklyn Special Effects, across Atlanta, Houston, Baltimore. Brooklyn Special Effects is also widely available to buy online and at non-alcoholic bottle shops.
Other non-alcoholic beers worth trying include Athletic Brewing, Heineken 0.0, Guinness 0.0, Best Day Brewing, Partake Brewing, Bravus Brewing. Each has its own profile — browse them to compare.