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Non-Alcoholic Beer

Brooklyn Special Effects

Hoppy NA lager from Brooklyn Brewery. Bridges craft cred with sessionable drinkability and shows up across NYC and beyond.

Type
Non-Alcoholic Beer
ABV
0.4% (under 0.5% ABV)
Calories
~95 per 12oz can (under 100)
Format
Cans (12oz / 355ml), sold in 6-packs and variety 12-packs
Made in
Brooklyn, New York, USA
Since
2018

Special Effects is Brooklyn Brewery's non-alcoholic beer line, brewed at the well-known Williamsburg, Brooklyn craft brewery. The flagship Hoppy Amber first debuted in Sweden in 2018 and launched in the United States in January 2019, with the goal of proving that an alcohol-free beer could add to the drinking experience rather than simply remove the alcohol. Each beer contains 0.4% ABV (under 0.5%) and roughly 95 calories per 12oz serving.

The Hoppy Amber is built around Citra and Amarillo hops — a heavily dry-hopped approach that was uncommon in alcohol-free brewing at the time — giving it a piney, citrus-forward aroma over a bready malt backbone and a crisp, modestly bitter finish. The line has since expanded into a variety pack that includes a West Coast-style IPA, a Golden ale, and a Grapefruit IPA, available year-round in 12oz cans.

Special Effects has been one of the more commercially significant non-alcoholic craft beers: Brooklyn Brewery reported the line grew into a meaningful share of its overall portfolio, representing roughly 10-15% of its European sales and ranking among its top-selling products in the U.S.

Brooklyn Special Effects lineup

  • Special Effects Hoppy Amber
  • Special Effects IPA
  • Special Effects Golden
  • Special Effects Grapefruit IPA
The aroma is nicely balanced between sweet fruit and savoury herbs and there's a decent amount of variety in the flavours too.
Steady Drinker
Steady Drinker review

Where to drink Brooklyn Special Effects

4 verified venues pour Brooklyn Special Effects.

Axelrad

Midtown

Bar
NA Program Strength: 4 of 5?·5 NA brands

Axelrad is a Midtown Houston beer garden set in a century-old building on the corner of Alabama and Almeda, sharing a leafy, hammock-strewn patio with Luigi's Pizzeria. It's a casual, walk-in outdoor drinking spot known for live music, food trucks, and community events, welcoming families until its evening 21+ transition. Non-drinkers are well served: the drinks menu carries its own dedicated Non-Alcoholic section with named mocktails like the Elderberry Spritz (Giffard Elderflower, lemon, Lagunitas Hoppy Refresher), the Jalapina Business (Giffard pineapple, mango, lime, jalapeño, mineral water), and the Briney Melon Refresher (watermelon, lime, mint, ginger beer). The NA-beer lineup is extensive — Athletic Upside Dawn and Free Wave, Lagunitas IPNA, Best Day Electro-Lime, and Brooklyn Special Effects — plus kombucha, hopped seltzers, and Topo Chico. CultureMap has repeatedly highlighted its zero-proof offerings.

Verified

Flying Saucer Draught Emporium

Downtown

Bar
NA Program Strength: 4 of 5?·4 NA brands

Flying Saucer Draught Emporium's downtown Houston location — one of the original outposts of the Fort Worth-founded beer-hall chain, pouring since 2000 — runs a genuinely deep non-alcoholic shelf alongside its famous 85-tap, 150-plus-bottle beer list. The venue's own listing on the NA-beer directory beerfordriving.com names 15 distinct non-alcoholic beers from at least six breweries built around low- and no-ABV brewing. That includes several Athletic Brewing styles and four Brooklyn Special Effects variants, plus Guinness 0, Clausthaler Original, Deschutes Black Butte Non-Alcoholic, Lagunitas Hoppy Refresher and Untitled Art Mango Dragonfruit — each called out by name and ABV rather than folded into a vague "N/A options available" note.

Verified

Gunther & Co.

Brewers Hill

Restaurant
NA Program Strength: 4 of 5?·4 NA brands

Gunther & Co. is a modern American restaurant in the historic Gunther Boiler Building at 3650 Toone Street in Brewers Hill, open since May 2016 under executive chef and co-owner Jerry Trice — a Culinary Institute of America graduate who pioneered ChefDriven, the first restaurant-style food truck in Washington DC, named the city's best by both Washingtonian and The Washington Post in 2012. Almost everything is made in house, including the ice cream, burger buns and brunch biscuits. Its printed "Zero Proof Cocktails" section runs three house-built drinks: the Amalfi Spritz ($12, house-made zero-proof Amalfi aperitif, Lyre's NA sparkling wine, soda, orange), Spa Water ($9, house cantaloupe-pandan shrub, coconut water, lemon, soda) and Rose of Althea ($6, house hibiscus shrub, lime, soda). Five non-alcoholic beers follow — Go Brewing, Ceria, Athletic, New Trail and Estrella Galicia 0.0 — plus Fever-Tree and Q Drinks sodas at $5. Parking is free and the list rotates seasonally.

Verified

Hop City Craft Beer & Wine

Krog Street Market

Bottle Shop
NA Program Strength: 4 of 5?·8 NA brands

Hop City Craft Beer & Wine is the Krog District (formerly Krog Street Market) outpost of the Atlanta beer-and-wine retailer founded by Kraig Torres in 2009. The location pairs a curated bottle shop with an adjacent full-service bar pouring dozens of rotating draft selections. For non-drinkers, the appeal is two-fold: the shop keeps a deep, dedicated non-alcoholic section, and the bar runs a dedicated N/A draft line that rotates between Untitled Art and Athletic Brewing. The retail NA shelf is one of the broadest in the city, spanning Athletic Brewing (Free Wave, Run Wild, Upside Dawn), Untitled Art, Guinness 0.0, Lagunitas Hoppy Refresher, Brooklyn Special Effects, Best Day, Ghia, and St. Agrestis Phony Negroni, with Sober Carpenter sold by the single. Sitting directly on the Eastside BeltLine trail, it's a practical NA stop whether you want a pour or a six-pack to go.

Verified

Frequently asked about Brooklyn Special Effects

Brooklyn Special Effects is a non-alcoholic beer made in Brooklyn, New York, USA with 0.4% (under 0.5% ABV). Hoppy NA lager from Brooklyn Brewery. Bridges craft cred with sessionable drinkability and shows up across NYC and beyond.