Go Brewing

Go Brewing is an independent non-alcoholic craft beer company based in Naperville, Illinois, founded by Joe Chura and operating since 2022. Chura, a serial entrepreneur who previously founded Dealer Inspire (acquired by Cars.com for $165 million in 2018), started the company with his wife Heather after the couple cut back on alcohol during the pandemic and found the social and product options for non-drinkers lacking. Their stated mission is "to help create a better tomorrow by crafting the best non-alcoholic beer on the planet."

The brand is known for a loud, irreverent identity and a wide, full-flavored lineup brewed to 0.5% ABV or less, with calories ranging roughly from 30 to 102 per 12 oz can depending on style. The range spans hazy and tropical IPAs (Disarm, Sunshine State, The Story Double IPA), crisp pilsners and wheats (Suspended in a Sunbeam Pils, Head On American Wheat), a salty chelada (Salty AF), fruit-forward sours and radlers, and gluten-free options. Several beers are decorated competition winners — Disarm Hazy IPA took Silver and New School Sour Berry took Bronze at the 2025 World Beer Cup, with additional medals from the Best of Craft Beer Awards.

Go Brewing has grown quickly into one of the more prominent independent NA brands, distributing to 8,000+ retail locations across more than 30 states (including Total Wine, Whole Foods and Kroger) plus direct-to-consumer shipping. In February 2026 the company announced new investment from Rich Roll Enterprises alongside an increased stake from existing backer Listen Ventures, reporting revenue that has more than doubled for a second consecutive year and an annualized run rate above $10 million.