Dr. Zero Zero

Boston's first dedicated non-alcoholic bottle shop, a 100% alcohol-free South End store stocking premium NA spirits, wine, beer, and ready-to-drink cocktails.

A 100% non-alcoholic bottle shop in Central Square, Cambridge, styled like a high-end liquor store, carrying NA spirits, wine, beer, RTD cocktails, and mixers. Dray's second location, opened January 2025 inside the Market Central complex.

Zig Zag Café is a landmark Pike Place Market cocktail bar — home of the modern Last Word revival — with a standing "Zero Proof" cocktail menu built on real non-alcoholic spirits.

Point Easy is a chef-driven New American restaurant in Denver's Whittier neighborhood, opened in 2024 in the former Whittier Pub space at the corner of East 28th Avenue. The team — Andy Bruch and brothers Denn and Dan Phelps — previously worked together at The Kitchen in Boulder, and developed the concept for Point Easy years before the pandemic delayed their plans. The 75-seat dining room (plus 25-seat outdoor patio) was designed by Denver firm Regular Architecture and pairs the original brick facade with a textured geometric ceiling and Art Deco light fixtures over the bar. The menu is seasonal and farm-driven, anchored by a house-made pasta program, with an in-house Master Sommelier curating a wine list focused on biodynamic and smaller-producer bottles. The bar's signature 'Get Fed' program invites guests to ask the bartender to create a surprise drink based on personal taste — and that approach extends to the spirit-free menu, where Do303's NA roundup highlighted named cocktails including the Pink Gold Peach (grapefruit, lime, peach bitters n/a, citrus oil) and the AmericaNA (built on Dr. Zero Zero Amaro and Colorado-based Strongwater Aperitif). The NA offerings sit alongside the cocktail menu rather than being treated as a separate destination — a reflection of Point Easy's broader hospitality ethos of taking care of small things before they become problems.