Non-Alcoholic Beer
Grüvi
Denver-based, family-owned and female-co-founded non-alcoholic brand spanning craft NA beer plus sparkling and still wines. Their World Beer Cup-winning Golden Era lager anchors a lineup built to make NA feel fun.
- Type
- Non-Alcoholic Beer
- ABV
- Beers less than 0.5% ABV; wines 0.0% alcohol
- Calories
- Dry Secco ~50 per serving; varies by product
- Format
- Beer cans (12-, 24- & 48-packs); wine in 270ml bottles and cans
- Made in
- Denver, Colorado, USA
- Since
- 2019
Grüvi is a Denver, Colorado-based non-alcoholic beverage brand founded in 2019 by brother-and-sister duo Niki and Anika Sawni. The minority-owned, family-run company set out to make non-alcoholic drinks feel fun and appealing rather than an afterthought, spanning a fuller range than most NA brands: craft beer plus sparkling and still wines.
The beer lineup includes the flagship Golden Era lager (brewed to less than 0.5% ABV), the Juicy Dayz IPA, a Weekday Wit and a Mocha Moment nitro stout, while the wine side covers a 0.0% Dry Secco, Bubbly Rosé, Sangria and a Red Blend. The Golden Era lager earned a Gold Medal in the non-alcoholic beer category at the 2022 World Beer Cup, and other products have picked up recognition at competitions including the International Wine & Spirit Competition and the San Francisco World Beer Competition.
In September 2021 Grüvi raised $2.0 million in seed funding in a round led by Rockies Venture Club, with participation from Maple Leaf Angels, Head & Heart Capital and others, to fuel expansion. The brand has since grown to thousands of retail doors across the U.S. and Canada, with distribution in retailers such as Whole Foods Market and Total Wine.
Grüvi lineup
- Golden Era (Lager)
- Juicy Dayz IPA
- Weekday Wit
- Mocha Moment (Nitro Stout)
- Dry Secco
- Bubbly Rosé
- Sangria
- Red Blend
Recognition: Golden Era lager won a Gold Medal in the non-alcoholic beer category at the 2022 World Beer Cup
“We envisioned Grüvi to be the complete opposite of NA bevs available at the time. Breathing life and energy into the category and giving consumers better options were important to us.”— Anika Sawni, Co-Founder of GrüviDry Atlas, Q&A with Anika Sawni →
Where to drink Grüvi
6 verified venues pour Grüvi.
Grey Tiger
Bloordale
Grey Tiger is a cocktail bar and bottle shop on Bloor Street West in Toronto's Bloordale neighbourhood, described by blogTO's Amy Carlberg as "an artist-run cocktail bar for new romantics." Its printed menu carries a dedicated "Path of Temperance" section of four full-price, zero-proof cocktails made with the same technique — vermouths, shrubs, bitters and acids — as the rest of the list. The attached bottle shop stocks a dedicated non-alcoholic collection, including bottles from Gruvi.
Maison Selby
St. James Town (bordering Cabbagetown / South Rosedale)
Maison Selby is a French bistro, café and cocktail bar from Toronto's Oliver & Bonacini restaurant group, set inside the 136-year-old Gooderham mansion at Bloor and Sherbourne in St. James Town. Built in 1883 for one of Toronto's wealthiest families - the Gooderhams of Gooderham & Worts, the distillery that later became the Distillery District - the building now holds multiple dining rooms, a patio, and the basement Bar Sous Sol. The official menu carries a dedicated "Zero-proof Cocktails" section with five priced, non-alcoholic drinks, including a Raspberry Pepper Mojito and sangrias built on Grüvi sangria and alcohol-free Chardonnay.
Post Office Place
Downtown (Market Street)
Opened in June 2018 by Takashi and Tamara Gibo — the team behind the acclaimed Takashi sushi next door — Post Office Place is an intimate craft cocktail bar that shares an entrance with the restaurant on Market Street. Known for a deep Japanese whisky list and a James Beard Foundation Outstanding Bar Program semifinalist nod in 2023, it also keeps one of the most thorough printed non-alcoholic menus in Salt Lake City. The dedicated NA menu itemizes a bottled St. Agrestis Phony Negroni, Athletic NA beers, Gruvi Sparkling Rosé, and build-your-own zero-proof cocktails on Spiritless (Kentucky 74, Jalisco 55), Dhōs Gin, and Monday Zero whisky — plus a bespoke "Bartender Roulette" the team crafts to order. In 2026 the bar was named Salt Lake magazine's Best Restaurant alongside its Takashi omakase collaboration.
Retreat Gastropub
Central West End
A Central West End fixture since 2015, Retreat Gastropub pairs elevated pub fare with one of St. Louis's most respected cocktail programs — and the current menu gives the zero-proof side its own dedicated Non-Alcoholic section. Alongside Giffard-based builds like the Nah-Perol Spritz and the tiki-leaning Jungle Birdie, you'll find a coffee-forward Cold Fashioned, the savory pineapple-and-bell-pepper Hush Pupper, a house shrub and soda, Athletic Brewing and Best Day NA beers, Gruvi's alcohol-free Dry Secco, and a Mighty Kind CBD seltzer. Now owned by longtime staffers Jennifer Anderson and Sydney Caldwell, Retreat serves dinner six nights a week plus a popular Sunday brunch.
The Vandy
The Grove
The Vandy, the Grove cocktail bar from the STL Barkeep team, opened in early 2023 and treats zero-proof drinking as a first-class program. Co-owner and beverage director Patrick Gioia maintains a dedicated Zero Proof Beverages menu: four $10 NA cocktails — Crimson Gimlet, Pack Mule In Recovery, Nojito and Alternative Expression — built on BARE Zero Proof, Lyre's and Ritual alternatives, plus Leitz dealcoholized Pinot Noir and Blanc de Blanc and Gruvi NA beers. Feast Magazine observed the menu 'has just as many NA drinks as it does tequila-based cocktails,' and Gioia's staff even teaches classes on making NA and low-proof cocktails.
Off Elm
Webster Groves
Webster Groves finally has a destination cocktail bar, and it takes zero-proof drinkers seriously. Opened in November 2024 by Matt and Jess Longueville — the couple behind cocktail-catering company STL Barkeep and The Vandy — Off Elm is a walk-in-only, mid-century-modern room on Big Bend Boulevard. The printed menu carries a dedicated Non Alcoholic section: Blood For The Blood God layers zero-proof rum with blood orange, lime, orgeat, and bitters, while the Crimson Gimlet pairs zero-proof gin with red wine syrup and lime. Gruvi NA lager and Best Day NA kölsch anchor the beer list, and the menu promises most classic cocktails can be made non-alcoholic.
Where to buy Grüvi near you
Live results from Grüvi's own store locator — shops and venues that carry Grüvi. These are brand-listed and not independently verified.
Frequently asked about Grüvi
Grüvi is a non-alcoholic beer made in Denver, Colorado, USA with Beers less than 0.5% ABV; wines 0.0% alcohol. Denver-based, family-owned and female-co-founded non-alcoholic brand spanning craft NA beer plus sparkling and still wines. Their World Beer Cup-winning Golden Era lager anchors a lineup built to make NA feel fun.